Branding - Logo Inspirations

Pretty Weed - Holly Carter

In order to create a logo image, my design background taught me to first find inspiration. I searched my own photos as well as photos on the web for the subjects that I believe inspire my work. Of course, I am enthralled with all things nature, mother nature is a wondrous beauty!
The intrinsic artistry, as well as the life and death of nature, it's ins and outs. I have an appreciation for patterns in nature, especially radial patterns that emanate from the center of an interesting life giving stamen or pod. The structure of it's life, it's bones and skeletal systems.

Image from supermachine.wordpress.com

An affinity for bones does not have to be morbid or sad, it can be an admiration for what evolution deemed right to fit the creatures of world with, to sustain their place on the earth. There is elegance in the structure that sustains life, the architecture of every bone, joint, and connection, the engineering that allows us all to grow and move.

Snake vertebrae, for instance, has amazing movement and I find exquisiteness in the repetition in pattern and the flawless gradation of each segment. There is much stigma in the lore of snakes, although in many cultures it has been of a positive nature, many people still may be put off by my appreciation for their bones. Wikipedia states "Historically, serpents and snakes represent fertility or a creative life force. As snakes shed their skin through sloughing, they are symbols of rebirth, transformation, immortality, and healing."
But, I am not captivated with the symbology as much as the pure natural elements of a simple creature that once sustained it's life.

Link to Original Image

Like the snake, the turtle or tortoise have cultural symbolism throughout the world. Squidoo says "The Turtle is an ancient symbol that represents creation, endurance, strength, stability, longevity, fertility, and innocence. The Turtle also provides protection, good fortune, and brings happiness and good omens."
More over, they are amazing beings. Tortoises and turtles inhabit the soil and the sea, they are unique and similar, they carry their own homes and structures on their backs. Each shell itself has remarkable patterning that can be shed and re-grown. I was once enthralled with the skeleton of a giant sea turtle, what an awe inspiring animal it must have been, and it inspired the design for a table I am currently working on.

As of late I have been obsessed with the Agave, the 'Century Plant'. They have a splendid array of  arms, that after 10 to 30 years bloom with a tall tuft of flowering pods filled with seeds. When the flowers die away, the pods fall off, and many tiny babies grown in their place. The baby agave's then fall from the mother plant in hopes if taking root, and the mother dies away.
How eloquent a death is that!
To live a long full life to bloom, give birth, sustain new life, and simply pass away. With death comes new life.

Some websites I found with great photo's for reference: http://micheleroohani.com/blog/2008/07/28/a-desert-garden-in-full-bloom/, and http://www.dreamstime.com/royalty-free-stock-photo-agave-flower-image10646425.
The following are some of the photo's I used for inspiration and links to websites I found them on, if not my original photograph.

Image and other inspiration from farmhousefilms.net 'The Boneman'

Link to Original Image in Flickr

Image from newworldencyclopedia.org

Link to Original Image on Flickr

Wikipedia Galapagos Turtle

Agave - Holly Carter

Holly Carter

Agave- Holly Carter

Cast Agave Bud - Holly Carter

Cast Agave & Pomegranate Buds - Holly Carter

Amaryllis Pod - Holly Carter

Solo Showcase at Eden Gardenhouse

 ‘Organic Inspirations’

 Eden GardenHouse

 Features Artist

Holly Carter

June 1st - 30th, 2012

Art Showcase Featuring the Metalwork of Local Artist Holly Carter. 

A Focus on natural organic inspired wall art and jewelry.

Holly Carter is a graduate of Arizona State University with a Bachelors of Fine Art in Metals. She is an internationally known artist and her work is currently shown in galleries across the Southwestern United States. Holly is an instructor for the Tempe Edna Vihel Center for the Arts and the Mesa Art Center. Is a member of The Arizona Designer Craftsmen and The Society of North American Goldsmiths.

 Opening Reception

June 1st, 2012

6 p.m.- 9p.m.

Closing Reception
June 30th, 2012
4 p.m.- 8p.m.

Light Refreshments will be served at Opening and Closing Receptions

 Eden GardenHouse

Home and Garden Inspired Boutique

2928 N. 7^th Avenue  Phoenix, Arizona 85013

602- 274-2470

~ www.edengardenhouse.com ~ info@edengardenhouse.com ~

The Environmental Issue

11/04/2011
The other day I was driving and contemplating the effect of art processes on the environment when a bird flew toward my truck. The bird actually clipped my passenger side rear view mirror and seemed to keep flying, but I wasn't sure, I was on the freeway going 70! And, this wasn't the first time something like this had happened.So, then I started thinking about how human kind and urban sprawl have encroached on the natural environment and how sad it is that most people would have thought it was the birds fault.
Urban Sprawl is not a good thing!
As I kept driving toward the Mesa Art Center for work, I noticed a little white fluffy thing on the side of the freeway curve where the 202 merges into the 101 south. When I drove the same route the next day, it was still there. I have to say, I couldn't even tell what kind of animal it was, just small and very fuzzy white. It made me want to cry!
Here I was fretting over what we have done to nature and yet, there I was driving a pick up truck 45 minutes on the freeway to work. It makes me even sadder that I haven't figured out a way to be better about conserving or giving back. I'd like to have solar in my house, but unfortunately I can't afford the initial fees. I saved a tiny little kitten from the freeway that some cruel human had to have put there. And, people think I am a little crazy sometimes about recycling, but if that is the least I can do....
Somehow I have to do more!
Today, I was watching TV while getting ready to go to the grocery store and there was a story about a man, Chris Jordan, who was posting online the very sad videos he was taking of Albatross sea birds that have been feeding on nothing but trash on the Midway Atoll Island. They have been dying with full belly's of plastic. It was very difficult to watch, one moment you are seeing the beauty of nature, new furry bird baby's waiting for mommy and daddy to bring food, and the next minute you see a bird carcass that was filled with garbage.  See Chris Jordan's work here. http://www.midwayjourney.com/
Things like this are why I try to recycle so much and have been trying to find creative ways to include these items in my work. Below I have included some pictures of pieces that include recycled ingredients.

Here are some pictures that I took while in a photography class in college, my theme was urban sprawl and it's effects. They are 35mm Black and White, taken with my old Minolta SLR. I developed the photos and mounted them for project display, so they were not the easiest to scan in for this post, but I rather like the juxtaposition. I think it gives the viewer that uncomfortable feeling that one should get from seeing any attack on nature.

This photo is of a housing development being built out in the desert, far enough from the existing city that water and energy services would be difficult to get there. For me it was a perfect example of Urban Sprawl.

I know this is rather graphic and can be a bit disturbing, but I was very sad to find this poor bird with its guts spilled out in the middle of this dirt road. It was just at the edge of another new housing development that was encroaching on the desert. One side of the road was a neighborhood, the other side was the desert which contained a barbed wire fence, power line towers, and some sort of electrical outpost. While I was exploring this area there were people in fancy cars flying down the road, it's no wonder there were other animal carcasses there that day as well. And people wonder why coyotes and bobcats are eating their dogs and cats.

Garbage nestled into the bushes in the city.

An empty lot in the city that was quite an eyesore for years. Barrels with who knows what inside them rusting through. Nearby were various industrial business's and the river bed, but know this spot has been converted into a Mall, Tempe Marketplace that is. Before Tempe Town Lake was created. So many empty lots around the cities just waiting to be cleaned up and rebuilt, and yet developments still keep going up in the desert.

Just a little tid bit about some of my Art on the subject

My Water Droplet Box is a combination of turned wood and metal. I found the eucalyptus in an apartment complex that had cut down some of its trees. It represents my struggle between wanting to preserve the environment and my love of materials. Wood is such a beautiful material, as is metal, and unfortunately the processes required to bring us these materials have a lasting effect on the environment. The box represents the water needed to sustain life. As a box it contains a piece of metal shaped like a root, a precious root floating in water, preserved for when there are few left.

Salvaged Eucalyptus Wood, Nickel Silver, Glass, Cork, Water

             Size: 11”x6”

Recycled work for sale:

My friend Livia bought some of these earrings from me to sell on her website and a portion of her sales goes to American Forests.org.
Check these out on Livia's site: Seeds of Life.